The Marina Itajaí Boat Show 2022, which took place from the 7th to the 10th of July, is already the largest in the sector in the South region. The four previous editions surpassed R$ 200 million in business generated, in addition to bringing together more than 40 thousand visitors. This year, the event brings together 80 national and international brands to exhibit luxury boats, cars, helicopters, as well as shared purchase and insurance services. The forecast is to generate R$ 60 million in business in this edition.
“The main shipyards in the country are headquartered in Itajaí and several factors have contributed to the city becoming a reference in the sector. Qualified labor and tax incentives are among the factors that attracted shipyards from other states and even other countries to install their industrial parks here. Another factor is the ease of production flow. In the case of shipyards in Itajaí, they have easy access to the ports of Itajaí, Navegantes and Itapoá”, commented Jonas Pelegrini, CEO of BR Partners, a company specialized in boat exports and sponsor of the event at the opening ceremony.
The Municipality of Itajaí will have, from 2023, one of the biggest nautical events in Latin America: the Marina Itajaí Boat Show, new name of the local nautical salon. The partnership with Grupo Náutica, which is a national reference in the sector and organizes the São Paulo Boat Show and the Rio Boat Show, was announced this Friday (7/8), during the V Salão Náutico Marina Itajaí. The initiative has the support of the Municipality, through the Secretary of Tourism and Events.
With the new partnership, the expectation is to increase the prominence of the Marina and Itajaí as a nautical center in the country. “Our goal, through the partnership with Grupo Náutica, is to add value to the event and make it a great reference in the sector”, highlights Carlos Gayoso, director of Marina de Itajaí.
In a report for Vera Toledo, Jonas tells the main competitive advantages of the city of Itajaí in the nautical sector.
Check out the full report, or from minute 4 for our CEO’s participation: